OUR HISTORY
The story of RESOURCEFUL 4EVER is rooted where dreams taste like sun-scorched asphalt and hopes run deep. In the heart of Évry-Courcouronnes, in the Canal district, two street-born kids, Kevin and Benji, gave life to an ambition shaped by the raw reality of their daily lives: to create a brand that reflects who they are—true to their roots and their values.
It all began between bursts of laughter, late-night talks, scribbled notes, and sleepless nights where ideas caught fire. They dreamed of fashion that tells a story—their story. The story of a youth that turns struggle into drive. Their vision: to build an honest label where every piece of clothing proudly embodies their culture, their city, their neighborhood—with authenticity and pride.
The name, RESOURCEFUL 4EVER, wasn't chosen by chance. It was inevitable. A tribute to that ability to make something out of nothing. To be resourceful is a mindset—the spirit of hustlers, those shadow-builders who carve their path no matter what. A philosophy carried by a simple, powerful mantra:
the hunger, the grind, the glory
The hunger—that insatiable drive to succeed.
The grind—the relentless, daily effort.
And the glory—that light at the end of the road.
Driven by this vision and unshakable determination, Kevin—the instinctive creative—and Benji—the master of detail—joined forces. Their first pieces weren't made to follow trends, but to define an identity. A signature.
L'authenticité avant tout
Chaque création porte en elle l'âme du quartier, l'énergie de la rue et la détermination de ceux qui refusent de baisser les bras. RESOURCEFUL 4EVER, c'est plus qu'une marque : c'est un état d'esprit.
Today, RESOURCEFUL 4EVER is more than clothing. It's a flag—a symbol of a youth that fights with style, courage, and loyalty. A tribute to those who keep moving forward, no matter what. A brand made for the real ones, shaped by the real ones.
And this story—more than just a story—is only the beginning of a legend.